The idea
Make everyday milk feel playful, pure and easy to trust through a soft visual world.
PURE
MOO
A warm, friendly cow milk brand identity designed to feel as wholesome and approachable as the product itself.
Identity direction
Comforting cream tones, sky blue typography and joyful cow-inspired forms bring the personality to life.
Brand touchpoints
From packaging to social content, the system is built to stay recognisable in every format.
Role
Brand strategy, visual identity, art direction and graphic design.